Author’s name:
Irina V. Vashunina, Alexandr A. Nistratov, Evgeniy F. Tarasov
Abstract:
The article is based on the interpretation of the results of two series of experiments conducted in order to obtain a more precise understanding of how creolized (illustrated) texts are perceived. The authors studied creolized texts made up of verbal texts of different styles and different manner of execution (realistic – unrealistic) and color scheme (black-and-white, natural, minor and major) illustrations. The research was done using the semantic differential method. The article considers the regularities of the ratio of verbal nominations and visual characteristics (for example, 10 scales: cold – warm, dark – light, pale – bright, unpleasant – pleasant, disturbing – calm, simple – complex, heavy – light, ordinary/usual – extraordinary/unusual, solid/hard – soft, weak – strong). Assessment scales correlate with optical parameters: realism of the image, non-triviality of the image; (non)compliance of the color range of the image with the content of the verbal text and the image; presence in the image of content and/or form that provokes hostility; presence of angular/rounded geometric shapes; presence of multiple components; presence of contrasts; usage of the black and white, minor or major color range; lightness and/or brightness of the image. The impact of different visual parameters of the image relates to the characteristics of the verbal text to varying degrees. There are visual parameters that affect the reader depending on the characteristics of the verbal text, and parameters that affect her to some extent autonomously, i.e. do not depend on the characteristics of the verbal text (and, accordingly, have a great pragmatic potential, allowing one to control the perception of any texts). The authors discovered a systematic correlation of verbal and visual characteristics and identified four mechanisms for correlating visual parameters with the meaning of verbal units: impressive, expressive, constructive/cognitive (intellectual and symbolic), and intersemiotic proper. Evaluations on a particular scale may be based on different mechanisms. Switching between mechanisms reflects the actualization of different components of the content of the image of consciousness behind the verbal unit: the name of the scale. The article raises a debatable issue as to whether all correlations of visual image parameters can be considered as the content side of verbal signs. The answer will allow us to determine the boundaries of the area of language consciousness more accurately.
| Section | LANGUAGE AND CULTURE |
| DOI: | 10.47388/2072-3490/lunn2020-50-2-9-26 |
| Downloads | [Download not found] |
| Key words | creolized text; experimental research; method of semantic differential; language consciousness; pragmatics. |