The Role of the Anti-Value Concept ‘Lust’ in Modern English-Language Humor

Author’s name:
Arsentiy I. Bochkarev – Novosibirsk State Technical University, Novosibirsk, Russia

Abstract:

This article discusses ‘lust’ as one of the main anti-values ridiculed in modern English-language humor. To the best of our knowledge, at this point, the studies of humor have not considered the concept ‘lust,’ so the aim of this paper is to identify and analyze axiologically ridiculed characteristics of the concept ‘lust’ within the framework of sexual humor. The author determines the relationship between lust and sex, singling lust out as a subject of  humor. He goes on to develop an axiological approach for studying this type of humor which consists in a) determining the reaction of the audiences to actualizations of lust, b) defining those aspects of lust that are made fun of, c) analyzing the linguistic means of expressing the concept ‘lust,’ and d) determining the conceptual opposition of ‘lust’ within a particular context. The data analyzed in this paper comprise more than 70 stand-up specials and 500 episodes of various sitcoms. All the ridiculed characteristics of lust are divided into three groups: a) desire for sexual variety, b) desire for more sex, and c) negative sexual experiences. Desire for sexual variety is actualized through conversation about non-traditional sex, prohibited sexual partners, sexual fetishism, sexual partners of various ethnicities, and having sex in the wrong place or at the wrong time. The desire for more sex is often ridiculed through ridiculing the methods of obtaining it: lying, stupidity, extravagance, and cruelty. Negative sexual experiences
are made fun of, primarily, through discussing sex with undesirable partners or failed attempts to obtain some sexual experience. In conclusion, the author identifies the main changes that have taken place in how lust is ridiculed in modern English-language culture.

Section LANGUAGE AND CULTURE
DOI: DOI 10.47388/2072-3490/lunn2023-61-1-9-23
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Key words axiological linguistics; axiological humorous conceptual framework; anti-values; lust; humorous discourse; sexual humor

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