Authors’ names:
- Irina V. Belyaeva – Rostov State University of Economics, Rostov-on-Don, Russia
- Lyudmila V. Kulumbegova – South Ossetian State University named after A. A. Tibilov, Beslan, South Ossetia
Abstract:
Onyms of all types remain one of the most conflictogenic strata in the lexical system of the language, which is readily explained by the nature of signs, i.e. the semantics and pragmatic content of onyms. Toponymic renaming reflects interests of people with different beliefs, while naming in the field of urbanonyms and markings expresses different aesthetic and ethical attitudes, all of which manifests value conflicts. A value conflict is an indispensable attribute of a developed social life, in which clashes or confrontations of conflicting points of view are inevitable. The article analyzes value conflicts expressed through different types of onyms, in which various value attitudes are positioned, compared, compared, and even opposed.
The return and / or preservation of formerly used toponyms may cause aggravation of social and communicative contradictions. Harmony can be achieved only when all historical, ethical, and linguopragmatic factors are carefully considered and opinions of people who are primarily concerned in the issue (i. e. people living on these territories) are taken into account. No less conflictogenic are the numerous categories of artificial onomastics, which cannot be structured rigidly and reflect a great diversity of objects. Even though all types of onyms may trigger a conflict, yet memorative toponyms and units of artificial onomastics (names, which, for different reasons, are not always approved of by the community) turn out to be conflictogenic more often than others. It is conflicts of this kind that often have to be regulated by legislators. In most cases, specialists in the field of toponymy and naming are able not only to assess the scale of the destructive consequences of certain names, but also to give effective recommendations. The article is based on modern media texts which discuss the necessity of using certain onyms and present differing points of view on acceptability of memorative toponyms or units of artificial onomastics. The study is based on the methodology of linguopragmatic interpretation and sociolinguistic analysis, which takes into consideration not only the semantics of the onym, but also the broad social context of its origin and use.
| Section | LANGUAGE AND CULTURE |
| DOI: | 10.47388/2072-3490/lunn2023-63-3-24-36 |
| Downloads | 171 |
| Key words | onomastics; toponyms; urbanonyms; pragmatonyms; labels; brands; value conflict; nomination; normative`1ity; pragmatic co-meaning |