Authors’ names:
- Ella G. Kulikova, Oksana M. Akay – People’s Friendship University named after Patrice Lumumba (RUDN University named after Patrice Lumumba), Moscow, Russia
- Khansiat G. Kodalaeva – South Ossetian State University named after A. A. Tibilov, Tskhinvali, South Ossetia
- Oksana M. Akay – St. Petersburg State University, Saint-Petersburg, Russia
Abstract:
Even though archaisms, neologisms, and other substandard units belong to the periphery of the lexicon, it does not in the least hinder their special role in text formation, but even contributes to the latter. It is these units that often turn out to be the focus of eloquence potential. Archaisms and historicisms are not included in the lexical core of the language, but these rare words are used not only as reference points (when they depict realities of bygone eras), but also as an expressive means, because they always attract the attention of recipients. In modern media discourse, archaisms are used ironically more than they are used to create pretentious texts of high social intensity. This ironic modality is also created by other substandard units, ranging from slang words to original neologisms. The substandard in media texts indicates the linguistic and ethnic freedom of the author, which, however, should not cross the line of appropriateness. The flaws of modern media discourse lie not so much in the abundance of substandard units or their clash with the codified norms, but in their inappropriate, unmotivated use, when the pragmatic content of a word contradicts the pragmatic content of the text as a whole. Ironic modality is also created through the use of jargonisms, which are typically utilized for criticism, as well as original neologisms and occasionalisms, whose meaning recipients are able to understand thanks to the shared language system. The pragmatic significance of such formations is allusive, since it relies on recipients’ associations. The article is based on media texts (published mainly in 2023) which use units of lexical periphery. The key research methods are the method of contextual and linguopragmatic analysis, and the method of linguocognitive interpretation, as well as sociolinguistic methodology.
| Section | LANGUAGE AND CULTURE |
| DOI: | 10.47388/2072-3490/lunn2023-64-4-117-132 |
| Downloads | 62 |
| Key words | media text; lexis; archaisms; neologisms; jargon; figurativeness; expressiveness |