Author’s name:
Lyudmila Yegorova
Abstract:
The article deals with verbal impact techniques that currently prevail in regional mass media. Analyzing regional media texts, the author notes tendencies towards increased expressiveness, a more active usage of terminology and professionalisms as well as euphemisms, dysphemisms and slang words, and singles out metaphorizing as one of the most common verbal impact techniques.
Section | regional mass media, society, media text, verbal impact, value system. |
DOI: | |
Downloads | 160 |
Key words | regional mass media, society, media text, verbal impact, value system. |
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