Author’s name:
Raisa Babaeva
Abstract:
The article looks at persuasive “power words” in modern German language political posters in Switzerland and Austria, specifically focusing on verbal means, used to engage recipients’ support and to direct their evaluation of the message, as well as on intertextual and interdiscursive means of creating imagery.
| Section | LANGUAGE AND CULTURE |
| DOI: | |
| Downloads | 120 |
| Key words | political discourse, persuasion, German, political slogan, election poster as a speech genre, discourse markers. |
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