Author’s name:
Igor A. Kuznetsov – Dmitry Mendeleev University of Chemical Technology of Russia, Moscow, Russia
Abstract:
The article examines the affective potential and attitudes of some manipulative communication strategies and tactics in phatic speech interaction. Phatic speech communication refers to communication that has as its goal communication itself and not the exchange of factual information between the speaker and the listener. The subject of the study is question – answer dialogical adjacency pairs. The purpose of the study is to analyze the models of “language demagoguery” in phatic dialogic question-answer communication in Russian speech using the methodology of complex discourse analysis of dialogue, including the implicit components of its intentional domain and propositional content. As research material the author used question – answer adjacency pairs extracted from the Russian Na-tional Corpus in the total of 218 contexts. The study considered several models of “language demagoguery” including assertion masquerading as a presupposition, influence using speech implicatures, objection under the guise of agreement, contrasting “apparent” and “true” reality, playing on referential ambiguity, using a manipulative strategy de re, as well as “word magic.” It is shown that these models are actualized in Russian dialogic discourse through such language means as playing on polysemy, the use of metaphors, inducing false evaluation, hidden comparisons or contrasts, manipula-tion of expressive means, paronomasia, change of theme and rheme, inversion, anomalous coordinating series, nominalization, etc. In terms of nationally specific ways of implementing these models, the author identifies a tendency towards a certain peremptory nature, in which certain judgments and opinions are rather unceremoniously imposed on the addressee in a form that does not allow any further discussion. It is concluded that a common feature of the considered models of “language dem-agoguery” is the presence of certain violations of the principle of cooperation under the guise of its observance, which are characterized by ignoring the interests of the initiator of the dialogue.
| Section | LANGUAGE AND CULTURE |
| DOI: | 10.47388/2072-3490/lunn2025-69-1-67-83 |
| Downloads | 13 |
| Key words | question-answer adjacency pairs; dialogical speech; phatic communication; language demagoguery; language manipulation of consciousness; Russian language |